My latest designer inspiration is Mary Quant – I thought I’d continue the 60s theme from my last fashion history post as I love it so! I also love her famous Vidal Sassoon haircut. Should I copy it do you think?
Born in London in 1934, Mary Quant opened her first boutique (they always seems to be called boutiques and not shops!), Bazaar, in 1955 on the King’s Road in Chelsea. It was from the very beginning that the mini skirt idea started to take off – this is something new to me, I always thought this was definitively a 60s phenomenon! The jury is out about who actually invented the mini skirt (which includes very short dresses) – it could have been Quant, it could have been Andres Courreges, or John Bates. She herself said “It was the girls on the King’s Road who invented the mini. I was making easy, youthful, simple clothes, in which you could move, in which you could run and jump and we would make them the length the customer wanted. I wore them very short and the customers would say, ‘Shorter, shorter.'”1 What is true is that Mary Quant named it, after her favourite car – The Mini (obvs).
Quant is also credited (by some) with inventing the coloured and patterned tights that were so often worn with the new shorter skirts and dresses. It could have been Balenciaga who showed harlequin tights in 1962. It basically seems like several people were having similar ideas in fashion at the same time – but Mary Quant seems to have been the one associated with inventing/ popularising the most innovations.
Another of these innovations was hot pants. Here is Quant and Grace Coddington (of Creative Director of US Vogue and giant red hair fame – she used to be a model, and she features quite a bit in The September Issue, which I would recommend) modelling hot pants underneath dresses – I assume this was a thing?!
“Ernestine Carter, an authoritative and influential fashion journalist of the 1950s/60s, wrote: “It is given to a fortunate few to be born at the right time, in the right place, with the right talents. In recent fashion there are three: Chanel, Dior, and Mary Quant.””2
After opening a second Bazaar store in 1957, Quant started to design more and more of the items she was selling, instead of merely ordering them in. “For a while in the late 1950s and very early 1960s, Quant was one of only two London-based high-end designers consistently offering youthful clothes for young people. The other was Kiki Byrne, who opened her boutique on the King’s Road in direct competition with Quant.”3
From the 70s onwards, she moved away from designing clothes and concentrated on homeware and cosmetics – which she says are a part of fashion. According to her Wikipedia article, she claims to have invented the duvet – though a quick google tells me that Terence Conran was the first person to sell the modern duvet, or continental quilt, in Britain, having got the idea from Sweden.
She was particularly known for monochrome colour-blocking.
She also seemed to have embraced bright colours, like these dresses, in orange, mustard and red. I particularly like the mustard one, and I like the contrast collar, cuffs, hem and pocket on this one.
Like so many designers from the 50s, 60s and 70s, Mary Quant produced sewing patterns – I think it’s so cool how they all accepted people wanted to copy their styles so made patterns. I guess it probably wasn’t the same people who would buy the clothes and would make the clothes.
I like the pose in the photos of this one!
Not sure about this one to be honest!
I like this one with the high collar and the pleated skirt. Not sure how flattering it would be on me – the drawing looks better than the photo.
In 1966 she was made an OBE and in 2015 she was made a Dame. Not bad for someone who never studied fashion! Although she moved away from fashion design, for me – and I’m sure for many other people – the thing I will most associate her with is her mod designs of the 60s. I’m definitely going to look out for any of her patterns so I can recreate some of her looks!
I have that last one! The Butterick 4420. Every time I see it I think, “ew, why do I keep this?” and then think, “oh right, because it’s a Mary Quant.”
Yes, you should get your hair cut like Mary Quant. But definitely stay away from the haircut of the 4420 cover model.