Fashion History: 1970s

The 1970s seems to be still in fashion at the moment – it feels like it’s been around for most of this year – so I thought I’d take a look at the decade’s fashion. As I started to research this and look for photos, I started to feel a little overwhelmed! There were soooo many different trends and styles! I’m just going to cover what I think are the main ones.

The main common thread (haha, see what I did there?) is tight tops and loose bottoms.

Also large collars and awesome turban-type hats!

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I love that these girls have embraces ALL THE STRIPES!! (I wish I could see it in colour, though I suspect they’re shades of brown and orange – it was the 70s!)

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I love the high-waisted flares – they made the crop tops more flattering. These ladies all look amazing. And I’m digging the Charlie’s Angels pose!

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And speaking of Charlie’s Angels…….here are Farah Fawcett, Kate Jackson and Jaclyn Smith showing the best of the Disco fashions that were also popular in the 70s. Think studio 54, sequins, silk and platforms! Jumpsuits were also huge in this decade. And a sequined jumpsuit? Even better!

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More jumpsuits! I love the cut outs and the colour blocking – they’re both chic. I think with slightly narrower legs/ trousers, these could work today and not look dated/ costumey.

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I didn’t feel I could talk about disco without mentioning John Travolta in Saturday Night Fever. The platforms, white suit and black shirt with giant collar are soooo iconic!

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I’m not really sure if ABBA count as disco – anyone know? I wanted to include this picture, though, to show the men’s outfits – make jumpsuits and dungarees were a thing. I like the skin-tight dungarees particularly!

1970s-disco-abbaI think my favourite part of 70s fashion is the glamourous end of things. For some reason I always have this idea that the weather was always hot in the 70s so people didn’t have to worry about freezing to death and could wear unbelievably glamourous outfits! Like this one worn by Angelica Houston. I love the bob too!

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I know this isn’t a period photo, but the clothes in American Hustle are to die for! The women’s cloths anyway – not sure about a beige suit tbh.

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Ah Jerry Hall. She still looks pretty amazing now and I love the Grecian style dress she’s wearing here – it seems so effortless and so glamourous.

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I also kind of love this crazy Paco Rabanne dress. I recently saw that Mood in New York has started stocking super long fringe so I reckon this would be easy to recreate if you were so inclined.

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This is a polaroid of Liza Minelli taken by Andy Warhol. They were both regulars of Studio 54 so I assume that’s where they met? I like the hood – this also feels quite 70s.

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In a total antithesis to the glamourous photos above, I give you punk. The whole point was to be anti-establishment and anti-materialistic. Like the short-lived Glam Rock fashion (and others) the punk style grew out of the music.

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Can’t really talk about punk without mentioning Vivienne Westwood. She made clothes for Malcolm McLaren’s shop on the King’s Road, SEX. He managed The Sex Pistols so they were able to bring together the fashions and the music. Swastikas were apparently a popular motif used on punk clothing. I’m not sure how I feel about that.

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Another famous blonde of the 70s – Debbie Harry. She seems to have been a bit more mainstream punk – if such a thing exists?

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One of the most enduring fashions of the 70s – and possible the one most people would think of first – is the Hippie style. It’s what modern ‘boho’ style is referencing – ethnic-type fabrics, headbands, peasant blouses and mixing prints.

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I couldn’t find too many photos from the actual 70s of the hippie fashions which I found a bit odd considering it must have been a fairly widespread trend. Maybe they didn’t have cameras?

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Now here – just for the lols – is a hilarious photo of Robert Redford. He might be my favourite actor of the 70s and I enjoyed searching for these photos of him to give an idea of men’s fashion in the 70s.

He looks so pissed off with the outfit, it’s amazing! It’s from The Electric Horseman so it might be that his character is pissed off at this moment.

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Moustaches, flares, aviators and long hair. Nuff said.

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Light denim is definitely a fabric I associate with the 70s.

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In a change to my previous Fashion History posts, I thought I would include some patterns that could allow you to recreate some of the 70s most iconic garments.

Dungarees seem definitely to have been huge in the 70s. It feels like the 70s references the 40s sometimes and it seems to be the case with dungarees and overalls/ jumpsuits.

Marilla Walker – Roberts Collection

pattern-roberts-collection-dungareesPauline Alice – Turia Dungarees

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Alongside dungarees is the pinafore dress:

Marilla Walker – Roberts Collection

pattern-roberts-collection-pinafore-dressTilly and the Buttons has been teasing her next pattern, Cleo, which looks to be a pinafore dress pattern!

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And, of course, no pattern run-down would be complete without some jumpsuits:

By Hand London – Holly Jumpsuit

pattern-holly-jumpsuitCloset Case Files – Sallie Jumpsuit

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If you want a 70s shaped dress, I have found 2 great options:

By Hand London – Alix Dress

pattern-alix-dress
Cynthia Rowley for Simplicity – Simplicity 1801

pattern-simplicity-cynthia-rowley-1801And if you’re feeling brave, you could try making your own flares!

Baste and Gather – Birkin Flares

pattern-birkin-flaresCloset Case Files – Ginger Jeans Flares (you’ll  have to buy the original skinny jeans pattern too)

pattern-ginger-jeans-flares

Do you have any other suggestions for 70s style patterns? Or indeed any great vintage patterns actually from the 70s?

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4 Replies to “Fashion History: 1970s”

  1. I graduated high school in the late 70’s. We wore a lot of halter tops and midriffs with hip-hugger bell-bottom jeans and corduroys. There were a lot of stripes. I remember my favorite skirt, which had 4 seams, fall-like color skinny stripes, cut on the bias making a large chevron pattern at the seams. For my wedding in the very late 70’s, I had some of the bridesmaids and groomsmen in pastel blues and other pairs in pastel peach. My dress had what I call “daisy lace”, and I had a pretty large, lace-embellished headpiece with a cathedral length veil. I remember my husband having a baby blue leisure suit early in our marriage. I don’t remember if it was the late 70’s or 80’s. I think Abba was more of pop music than disco.

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    1. Wow, the chevron skirt sounds nice! Maybe you should recreate it? 🙂 Ah pastel blue and pastel peach – classic. My parents got married in 1980 and their bridesmaids wore peach so it must have been a popular wedding colour for a few years! (I wonder if that does go in trends actually or if it stays pretty much the same?)
      Thanks for reading and commenting 🙂

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