Fashion History: 1970s

The 1970s seems to be still in fashion at the moment – it feels like it’s been around for most of this year – so I thought I’d take a look at the decade’s fashion. As I started to research this and look for photos, I started to feel a little overwhelmed! There were soooo many different trends and styles! I’m just going to cover what I think are the main ones.

The main common thread (haha, see what I did there?) is tight tops and loose bottoms.

Also large collars and awesome turban-type hats!

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I love that these girls have embraces ALL THE STRIPES!! (I wish I could see it in colour, though I suspect they’re shades of brown and orange – it was the 70s!)

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I love the high-waisted flares – they made the crop tops more flattering. These ladies all look amazing. And I’m digging the Charlie’s Angels pose!

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And speaking of Charlie’s Angels…….here are Farah Fawcett, Kate Jackson and Jaclyn Smith showing the best of the Disco fashions that were also popular in the 70s. Think studio 54, sequins, silk and platforms! Jumpsuits were also huge in this decade. And a sequined jumpsuit? Even better!

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More jumpsuits! I love the cut outs and the colour blocking – they’re both chic. I think with slightly narrower legs/ trousers, these could work today and not look dated/ costumey.

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I didn’t feel I could talk about disco without mentioning John Travolta in Saturday Night Fever. The platforms, white suit and black shirt with giant collar are soooo iconic!

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I’m not really sure if ABBA count as disco – anyone know? I wanted to include this picture, though, to show the men’s outfits – make jumpsuits and dungarees were a thing. I like the skin-tight dungarees particularly!

1970s-disco-abbaI think my favourite part of 70s fashion is the glamourous end of things. For some reason I always have this idea that the weather was always hot in the 70s so people didn’t have to worry about freezing to death and could wear unbelievably glamourous outfits! Like this one worn by Angelica Houston. I love the bob too!

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I know this isn’t a period photo, but the clothes in American Hustle are to die for! The women’s cloths anyway – not sure about a beige suit tbh.

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Ah Jerry Hall. She still looks pretty amazing now and I love the Grecian style dress she’s wearing here – it seems so effortless and so glamourous.

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I also kind of love this crazy Paco Rabanne dress. I recently saw that Mood in New York has started stocking super long fringe so I reckon this would be easy to recreate if you were so inclined.

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This is a polaroid of Liza Minelli taken by Andy Warhol. They were both regulars of Studio 54 so I assume that’s where they met? I like the hood – this also feels quite 70s.

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In a total antithesis to the glamourous photos above, I give you punk. The whole point was to be anti-establishment and anti-materialistic. Like the short-lived Glam Rock fashion (and others) the punk style grew out of the music.

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Can’t really talk about punk without mentioning Vivienne Westwood. She made clothes for Malcolm McLaren’s shop on the King’s Road, SEX. He managed The Sex Pistols so they were able to bring together the fashions and the music. Swastikas were apparently a popular motif used on punk clothing. I’m not sure how I feel about that.

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Another famous blonde of the 70s – Debbie Harry. She seems to have been a bit more mainstream punk – if such a thing exists?

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One of the most enduring fashions of the 70s – and possible the one most people would think of first – is the Hippie style. It’s what modern ‘boho’ style is referencing – ethnic-type fabrics, headbands, peasant blouses and mixing prints.

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I couldn’t find too many photos from the actual 70s of the hippie fashions which I found a bit odd considering it must have been a fairly widespread trend. Maybe they didn’t have cameras?

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Now here – just for the lols – is a hilarious photo of Robert Redford. He might be my favourite actor of the 70s and I enjoyed searching for these photos of him to give an idea of men’s fashion in the 70s.

He looks so pissed off with the outfit, it’s amazing! It’s from The Electric Horseman so it might be that his character is pissed off at this moment.

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Moustaches, flares, aviators and long hair. Nuff said.

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Light denim is definitely a fabric I associate with the 70s.

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In a change to my previous Fashion History posts, I thought I would include some patterns that could allow you to recreate some of the 70s most iconic garments.

Dungarees seem definitely to have been huge in the 70s. It feels like the 70s references the 40s sometimes and it seems to be the case with dungarees and overalls/ jumpsuits.

Marilla Walker – Roberts Collection

pattern-roberts-collection-dungareesPauline Alice – Turia Dungarees

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Alongside dungarees is the pinafore dress:

Marilla Walker – Roberts Collection

pattern-roberts-collection-pinafore-dressTilly and the Buttons has been teasing her next pattern, Cleo, which looks to be a pinafore dress pattern!

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And, of course, no pattern run-down would be complete without some jumpsuits:

By Hand London – Holly Jumpsuit

pattern-holly-jumpsuitCloset Case Files – Sallie Jumpsuit

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If you want a 70s shaped dress, I have found 2 great options:

By Hand London – Alix Dress

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Cynthia Rowley for Simplicity – Simplicity 1801

pattern-simplicity-cynthia-rowley-1801And if you’re feeling brave, you could try making your own flares!

Baste and Gather – Birkin Flares

pattern-birkin-flaresCloset Case Files – Ginger Jeans Flares (you’ll  have to buy the original skinny jeans pattern too)

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Do you have any other suggestions for 70s style patterns? Or indeed any great vintage patterns actually from the 70s?

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Fashion History – The Early 1960s

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In the 1960s, for the first time, fashion looked to London instead of Paris. Think of Carnaby Street and the Kings Road – there were loads of little boutiques which got new styles in every week, with young people being the main customers, of course. The 1960s saw fashion become an integral part of young people’s identities for the first time, and they had the disposable income to buy all the new fashions – and labels like ‘casual’ and ‘formal’ dressing no longer mattered.

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The early 60s were all about simple lines and clean shapes. The shift dress was king, moving away from the extreme waist definition of the 50s, started by The New Look. Mary Quant was an early queen of the shift, but it was widely adopted, with design details like large pockets and cut outs adding design details which were missing from the shape of the dress.

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Colouring was another way to add design details to the simple shift.

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It was in the 60s that trousers first took off like never before – they had obviously been around in the 20s (wide, pyjama-style) and women like Marlene Dietrich and Katharine Hepburn wore suits in the 30s and 40s – but the 60s was where they became more main-stream than they’d ever been before. They especially took off when in 1963 Cathy McGowan wore a pair to host the music tv show Ready Steady Go.

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I was slightly struggling to find good photos for this post – there are so many amazing clothes from the 60s and great designers who started in that era that I couldn’t work out how to narrow down my search, so I decided to look up Twiggy, whose style I LOVE! I definitely kinda want these massive earrings! Are they discoballs or baubles!?

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I think this dress could be easily recreated with the Megan Dress from Love At First Stitch. The one above could maybe be made with the Megan too, if I could work out how to do the ties on the front.

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Technology advances meant fabrics became more easy to wear and care for, as polyester was blended with other fibres. This led to the more avant-garde designers using slightly less conventional materials, like paper, plastic and metal. PVC was also invented in the 60s and was available in black and white. Designers also used traditional evening fabrics, such as velvet, lace, and brocade, for daywear.

This is Audrey Hepburn in a Paco Rabanne dress made of I think giant sequins, from the film Two For The Road.

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Andres Courreges was also known for his extreme cut outs and space-age-y use to unconventional fabrics and materials. The 2 white ones are clearly not wearable really, but I still love them! Digging these giant sleeves too!

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In 1960 24-year-old Yves Saint Laurent showed his final collection for Christian Dior, then set off on his own to create a cooler Beat collection including leather suits and knitted caps. With this he signalled the beginning of the end for French Haute Couture. In 1962 he launched his ready to wear label, Rive Gauche.

1960 Yves Saint Laurent, 24 years old, showed final collection for Christian Dior, sent out a cool Beat collection of black leather suits and knitted caps to an astonished and bewildered audience, sounded death knell of haute couture. 1962 invented his ready-to-wear label Rive Gauche. I love the 2 dresses on the left!

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In 1966 YSL launched the first classic tuxedo suit for women, ‘Le Smoking’, which paved the way for androgynous fashion and 80s power suits.

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Catherine Deneuve wore one too.

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This YSL suit is AMAZING! I definitely would love to copy it, even though I may not have anywhere to wear it! Maybe I should make it and then just wear it on a random Wednesday or something.

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Laurent took inspiration from pop art in his designs too, most famously his Mondrian dresses.

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I love the Mondrian dresses, and also the one with the lips below, left.

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Although the ‘youthquake’ meant young people were moving away from more tailored, formal styles, I still love 60s suits, like these 2.

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This evening gown is fairly fab!

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Of course, I couldn’t round up fashion from the early 60s without looking at the amazing sewing patterns available at the time. All the major designers, whose names we still know now, released patterns:

Nina Ricci

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Lanvin

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Yves Saint Laurent

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and Pierre Cardin.

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Don’t forget, of course, Chester Weinberg! I would like to add to my vintage pattern collection with some designer ones.

The big pattern companies were no different, so here’s a little selection of my favourites.

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Do you like the 60s? Who’s your favourite designer/ style icon?

 

 

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